DFMi to Celebrate California with Food & Fun at IFSA Global EXPO

DFMi is embracing the Long Beach location of this year’s IFSA Global EXPO with a “California Dreamin’” theme across its booth. 

The company’s VP Marketing Kim Brown explains, “The pavilion will feature four corners inspired by California landmarks – National Parks, Santa Monica Pier, Mid-Century Modern, and Coastal California – each brought to life through furniture, graphics and sampling experiences that invite attendees to explore and linger.”

The 40’ x 40’ space will include a tiki bar where professional chef Leyla Wheelhouse will be serving up California-inspired dishes and drinks crafted exclusively for the show; a cozy midcentury modern living room; classic boardwalk games; a relaxing “fire pit” lounge area; and a full display of the incredible products from DFMi’s supplier partners. 

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DFMi Partners with Chef Leyla to Elevate Culinary Experience at IFSA Expo 2025

Tucker, GA – August 2025 – DFMi, a premier specialty sales and marketing company serving the global travel and transportation industry, is proud to announce its partnership with acclaimed culinary consultant Chef Leyla for the upcoming IFSA Expo 2025 in Long Beach, California. Together, they will debut an immersive culinary experience designed to showcase the next wave of inflight entrée innovation.

This year’s DFMi pavilion embraces a bold “California Dreamin’” theme, inspired by the state’s vibrant culture and diverse culinary influences—from the retro charm of Palm Springs to the breezy freedom of coastal highways. Chef Leyla will bring this vision to life with a West Coast Food Bar featuring innovative dishes and drinks that highlight DFMi’s premium supplier products.

“Partnering with Chef Leyla is an exciting step in DFMi’s commitment to evolving our culinary offerings,” said Kim Brown, Vice President of Marketing. “Her creativity and expertise will allow us to present trend-forward, approachable dishes that resonate with today’s airline passengers while celebrating the unique flavors of California.”

Throughout the show, Chef Leyla will create all-day culinary engagement through:

  • On-trend dishes crafted with fresh, seasonal ingredients.

  • Interactive presentations blending casual approachability with creative culinary techniques.

  • Signature snacks and drinks designed to create energy and aroma within the pavilion’s tiki bar.

  • Sustainable practices reinforcing farm-to-table principles and DFMi’s commitment to environmentally conscious solutions.

“I’m thrilled to collaborate with DFMi at IFSA Expo and highlight the incredible products their suppliers bring to the market,” said Chef Leyla. “This is an opportunity to merge creativity, trend-forward flavors, and sustainability into a truly memorable experience for attendees.”

The DFMi pavilion will also feature engaging thematic spaces, including a midcentury modern lounge, a nostalgic boardwalk game area, and a relaxing fire pit-inspired setting—providing the perfect backdrop for culinary exploration and networking.

About DFMi

Serving the world since 1988, DFMi is a premier specialty sales and marketing company focused on the travel and transportation industry. DFMi partners with leading manufacturers across the globe to deliver innovative food and service ware solutions to airline customers worldwide. The company’s mission is to enhance inflight menus, elevate passenger experiences, and support clients in delivering exceptional service—all at competitive prices.

About Chef Leyla

Chef Leyla is a dynamic culinary leader known for blending creativity and strategy to elevate brands through innovative menu development, operational excellence, and trend-forward food concepts. Her career spans concept creation, food safety and compliance, and strategic partnerships that help companies grow while staying ahead of evolving industry trends.

Media Contact:
Kim Brown
VP of Marketing
DFMi
kbrown@dfminc.biz 770-265-1855

 

DFMi Heads to the Summer Fancy Food Show in NYC!

DFMi Heads to the Summer Fancy Food Show in NYC!
June 29 – July 1, 2025 | Javits Center, New York City

The next stop on DFMi’s summer food show tour is the Summer Fancy Food Show, hosted by the Specialty Food Association—one of the most influential events in the specialty food industry. This premier showcase brings together a curated selection of high-quality, artisanal products across more than 40 categories. It’s where culinary creativity meets market opportunity.

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DFMi Celebrates Loacker's 100 Year Anniversary

Loacker Celebrates 100 Years with Celebrity Chef Giada De Laurentiis

New partnership brings recipes, appearances, and exclusive giveaways to fans during milestone anniversary year

Loacker, the beloved Italian wafer and confectionery brand, is celebrating its 100th anniversary with a flavorful new partnership. Emmy-winning chef and TV personality Giada De Laurentiis has joined the Loacker family to help mark a century of “pure goodness” with exclusive recipes, appearances, and a limited-edition giveaway.

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DFMi heads to the NRA Show in Chicago

We're excited to continue our food show road tour at the National Restaurant Association Show, May 17–20 in Chicago—the largest annual gathering of foodservice pros in the Western Hemisphere! This must-attend event is packed with trends, innovations, and connections that shape the future of our industry.

We’re eager to meet with supplier partners, discover new products, and explore solutions that enhance the in-flight experience. Staying ahead of trends is key—and we’re proud to work with forward-thinking suppliers who share that vision.

Attending the show? Be sure to visit our partners' booths and check out their latest offerings!

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DFMi at Sweets and Snacks Expo 2025

The Premier Event for Candy & Snack Innovation!

DFMi is excited to attend the premier trade show for the sweets and snacks industry, taking place May 13–15, 2025, at the Indiana Convention Center!

The Sweets & Snacks Expo is the ultimate B2B event for the confectionery and snack sectors—open exclusively to professionals in the trade. This must-attend show is known for debuting cutting-edge product innovations, delivering business-boosting insights, and showcasing the most exciting trends in merchandising. It’s where the industry's best and brightest come to shine.

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Now Hiring: Project Coordinator

Employment Opportunity: Project Coordinator

Atlanta, GA (Remote)

COMPANY: DFMi is a premiere specialty sales and marketing company, focusing on the travel and transportation industry. DFMi provides innovative solutions to our worldwide customers, building our position as a global food and service ware company. 

DFMi is seeking a Project Coordinator to support our global airline sales team. This role requires strong organizational skills and the ability to manage multiple projects while coordinating between internal teams, supplier partners, and airline clients.

ABOUT THE ROLE:

The Project Coordinator plays a key role in supporting the planning, execution, and monitoring of projects to ensure smooth operations and timely completion. This position works closely with the global sales team to track project timelines, manage RFP deadlines, complete spec sheets, and maintain an up-to-date Project List. Additionally, the Project Coordinator assists in sourcing new products, collaborating with suppliers, and recommending innovative items to meet customer needs. They also provide critical support to the CEO and Key Account Managers by offering updates, responding to inquiries, and ensuring all project details are well-organized. Over time, and upon demonstrating success in the role, there is potential for growth, including the opportunity to manage smaller airline accounts that have previously been underserved. Strong attention to detail, multitasking abilities, and excellent communication skills are essential for success in this role.

WHAT YOU’LL DO:

· Manage and consolidate account projects in collaboration with Key Account Managers (KAMs), ensuring all necessary details are collected for seamless execution.

· Coordinate with supplier partners to introduce new projects, gather essential project information, and facilitate smooth communication.

· Assist KAMs with Requests for Product/Pricing (RFPs) by defining requirements and obtaining necessary details for each account.

· Support the completion of airline and supplier documentation, including new account setup, product specifications, and ordering details, ensuring accuracy and compliance.

WHAT YOU’LL BRING:

· Strong commitment to DFMi, with the ability to quickly grasp and confidently represent the company.

· 2–5 years of experience in the airline and/or catering industry, with a solid understanding of product development, food production, and airline operations (specific experience is preferred but not required).

· Expertise in product integration within a snack box, including the ability to develop cohesive and appealing menus.

· Excellent active listening skills and a strong team-oriented work ethic.

· Proficient in writing for various formats, including emails, proposals, fact sheets, and presentations.

· Proven ability to manage multiple projects simultaneously while thriving in a fast-paced, deadline-driven environment.

· Strong analytical skills, with the ability to collect, synthesize, and process information quickly and accurately.

· Highly organized and detail-oriented, ensuring accuracy and efficiency in all tasks.

· Demonstrated relationship-building skills, with a high level of professionalism, initiative, and discretion.

· Technology-savvy and data-driven approach, with experience using Microsoft Office, Adobe, and document conversion programs.

Please send resume and required salary range to kbrown@dfminc.biz